History

The Blade was founded in 1835 and is the oldest continuing business in Toledo. In fact, The Blade is older than the City of Toledo itself, which was not incorporated until 1837.

Toledo Region

The Toledo area is in northwest Ohio, nestled against the western edge of Lake Erie and the southeastern edge of the Michigan border. If Michigan is a right-hand, palm-up mitten, we are on the cuff.

In the Community

The Blade participates in many events and partners with other organizations in the community. The Blade cares about Toledo.

Our Products

The Blade delivers a targeted audience through Print, Online, Direct Mail and Digital Services.

Target customers in the Toledo DMA and within the core of Lucas, Wood, Fulton and Monroe Counties with the printed edition of The Blade.  Rates are available for Local Retailers, Major Accounts, National Advertisers along with verticals in Auto, Real Estate and Recruitment.  We also offer many Special Sections throughout the year to target niche customer demographics.

Print Advertising Solutions

Reach your target customer with custom ads in the daily and/or Sunday issues of The Blade print edition.

Event Sponsorship

The Blade Marketing department develops and executes exciting events and promotions that are custom designed to meet client objectives.

Digital Advertising Solutions

Reach Media offers digital marketing solutions for the ever-changing online environment.

Print Advertising Solutions

Reach your target customer with custom ads in the daily and/or Sunday issues of The Blade print edition.

Target customers in the Toledo DMA and within the core of Lucas, Wood, Fulton and Monroe Counties with the printed edition of The Blade.

Rates are available for Local Retailers, Major Accounts, National Advertisers along with verticals in Auto, Real Estate and Recruitment.

We also offer many Special Sections throughout the year to target niche customer demographics.

Our History

The Blade was founded in 1835 and is the oldest continuing business in Toledo. In fact, The Blade is older than the City of Toledo itself, which was not incorporated until 1837.

While The Blade is proud of our long history – including three Pulitzer nominations, topped by a win in 2004 – we are not content to be merely a journal of events. We want to be an active partner in the communities we serve.

The Blade sponsors very popular community events and organizations, from support of the Toledo Symphony and Opera to events at the Toledo Museum of Art, the Valentine Theatre, the Toledo Zoo, and more.

  • Print capabilities

    Reach your target customer with custom ads in the daily and/or Sunday issues of The Blade print edition.

  • Reach Media

    In 2014, Reach Toledo was created as an extension of The Blade and has established itself as a successful digital marketing agency.

  • Events

    The Blade Marketing department develops and executes exciting events and promotions that are custom designed to meet client objectives. Whether you’re looking to engage with potential customers at an event, or have brand association with a popular contest, a custom program can be built for you.

What Our Customers Are Saying About Us

“The Blade helps us reach over 100,000 Toledo area households each week with our ads.”

Dan Anderson
Dan AndersonThe AndersonsThe Andersons

“The Blade’s ‘Peach Weekender’ really filled the Valentine Theatre. Big results for our big band.

Marty Porter
Marty PorterPresident Toledo Jazz OrchestraToledo Jazz Orchestra

Phil Kajca Finds The Blade Is The Perfect Setting For His Advertising.

Phil Kajca
Phil KajcaJ. Foster Jewelers President J Foster Jewelers

“The Blade helps put up the S-O-L-D Sign!”

J. P. Ankney
J. P. AnkneyCo-owner of Gulfstream Development

Matt Simpson of La-Z-Boy feels Very Comfortable With His Blade Advertising.

Matt Simpson
Matt Simpson La-Z-Boy Regional ManagerLa-Z-Boy